Tuesday, March 20, 2012

WHD 2012 – New AMD Opteron 3200 Chip Targets Dedicated Hosting Providers

John Fruehe of AMD announces the company's new Opteron 3200 series chips for dedicated hosting, at World Hosting Days 2012


Processor maker AMD announced on Tuesday, at World Hosting Days in Germany, that its new AMD Opteron 3200 series processors are the latest solutions in its web and cloud initiative, designed with the needs of dedicated hosting providers in mind.

In the press release announcing the Opteron 3200 series, AMD says its new processor offers hosting providers improvements of 38 percent in price performance and 68 percent better performance per dollar, along with reductions of up to 19 percent in power per core.

In a Tuesday afternoon presentation at Word Hosting Days in Germany, John Fruehe director of product marketing and business development at AMD said the new chip was developed using input specifically collected from the hosting provider community. Designed to be used in a single-socket environment, the chip is aimed at the dedicated hosting market with a low cost and low power configuration.

Hosts can recover the cost of the gear via hosting fees in as little as seven months, says Fruehe, getting hosting providers to the point of making money off a given server up to 14 percent faster than “the competition” (referring to a specific Intel chip, no doubt).

The AMD Opteron 3200 is available in three models, designed around low cost, high speed threads and multithreaded loads, respectively.

He says the company is delivering a product in a desktop-class price range, with all the server-class features you could want. A range of providers, including several present at World Hosting Days, are already producing server systems using the Opteron 3200 series chips, for hosting environments.

In his presentation Fruehe says AMD’s recent acquisition of server card maker SeaMicro has compelling applications for dedicated hosting environments. Using SeaMicro’s server cards with AMD chip components and third-party rack hardware, hosts can build ultra-dense server racks.

More details, he says, will be available when the acquisition is completed. But the ultra-dense raking concept sounds similar to Dell’s micro-server hardware – a fitting comparison since Dell is one of the hardware partners mentioned earlier in the presentation, introducing new gear based on the Opteron 3200 series chips.

“AMD is a great partner, and we’re excited about the new AMD Opteron 3200 Series CPU. It allows us to create a custom design for our DCS customers, and deliver a compelling combination of performance and energy efficiency,” says Dell Data Center Solutions’ Steve Cumings, quoted in the AMD press release announcing the new chips. “As the leader in the Density-Optimized market segment, we require focused partner technology within industry standards — and this is a good fit for our customers.”

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